Zeitgeist

Trend Forecasters are responsible for researching and ultimately forecasting the new fashion trend and offer in depth reports on what people will be wearing in the future. They must evaluate economic, political, social, technology that is being used at the time, and they must consider the environment for example biodegradable clothing. The trickle down theory explains that the movement of fashion starts at the top of socioeconomic status of consumers and then it gets accepted down to the general public, which i beg to differ. This theory is the oldest and socially accepted theory but in this generation, consumers are creating fashion trends that trend forecasters are figuring out for example the psychedelic generation is making a come back. This year 2015 is the rise and comeback of the 70's. Social media such as instagram, facebook, pinterest etc are essential tools for fashion. People go to the internet to research what is trending, what people are interested in, what colors they are wearing, what is in during the current season. Pantone has chosen Marsala to be the color of 2015, through months of preparation the color was ultimately chosen to be the color of the year. It is already featured in so many types of clothing and designers have already started incorporating into their collections. It took months of research to choose Marsala as the color of the year.