March 19, 2015


Third Eyed Rock n Roll Show

Third Eyed will be hosting a rock n roll show at the airliner this Saturday March 21, 2015. We will be featuring artists Dirty Eyes, Cherry Glazzer, The Jacuzzi Boys and The Bloodhounds. Each member of these bands will be wearing Third Eyed apparel. We will be featuring our Spring Nights Collection, and what a better way to demonstrate it than to show case it on our live acts.

ThirdEyed.com 

If you don't live in the California area, we will be streaming our rock n roll show live on the
thirdeyed.com website for everyone to enjoy and experience through your computer screen or your smart phone.

Itunes.com

Tracks and full sets of the bands performances will be available for download through iTunes. Download the live set or the bands full album at 15% discount. just enter the code ThirdEyed.

March 2015 Ads & Fashion Week LA

Louis Vuitton's ad in the March 2015 issue on ELLE is a paradise haven awakening the spirit of travel and the spring season. The over all feel of the ad is geared to catching the viewers attention and the itch to travel during this perfect climate. They feature a model leaning over some beautiful Marsala chest trunks with silver lining. They already caught our attention with the color of the year being featured on their classic trunks, and the back ground they chose gives out such a calming vibe. They definitely know what their doing when it comes to their multi million dollar advertising spreads on the most renowned fashion magazines. 

Fashion Week Los Angeles, Fall/Winter 2015 season is showcasing on March 9th to the 15th, Los Angeles Fashion Council focuses on emerging Los Angeles designers by presenting Los Angeles Collections which includes returning designers such as William Bradley, Stella Proseyn and Rose La Grua, as well as up and coming designers, all in runway, presentation and showroom format.Also this season, LAFC have expanded The Accessories Department and will showcase talent from designers such as, Welcome Companions, Kaura Jewels and Bijou Van Ness, alongside the apparel showroom.Additionally, for the first time Los Angeles Fashion Council will showcase selected national and international designers. The Visiting Collections will showcase emerging design from Peru to Paris to Phoenix.

Visual Merchandising through the world of Technology

Creativity, accuracy and efficiency, knowledge of store goods, target audience, brands, trends, tools, mannequins, materials and equipment, knowledge of 2D and 3D design, knowledge of IT programs, professionalism, problemsolving, communications, time management, health and safety.

The individual needs to be able to:

• conduct research based on lifestyle concepts, trends and store attributes
• identify and effectively use research tools such as the internet
• research brief, theme and product/brand to design a unique display
• research and develop display ideas to meet client/organizational goals/target market needs and aspirations
• evaluate current trends in display design, equipment and materials
• develop an original concept which clearly meets the client/organizational goals/target market needs and aspirations
• create and professionally present a clean, professional mood board to colleagues, managers and related departments/professionals to include: sketches, images and colour fabric charts

The individual needs to know and understand:

• full range of applications of IT programs, such as Photoshop and Illustrator
• technological developments and how to exploit them
• rendering 
• principles of window display to include: use and effectiveness of colour shapes and text, utilization and most efficient use of space, balance, grouping and product dynamics, focus and specific use of lighting
• the objectives of window display: to achieve brand compatibility, effective display of products, impact, drama, commerciality and aesthetics
• materials and their purposes/characteristics, for example wood, MDF, PVC, glue and paints

www.worldskills.org 
images above are created by Stefany Chirino / Third Eyed Brand 

Visual Merchandising

Visual Merchandising plays a critical part in maximizing your sales. It is the act of displaying your merchandise while enticing your costumer to purchase the items featured. Visual merchandisers have to constantly change their displays and change up the theme and concept. You have to be very creative and come up with new concepts that will reflect the style of the clothing of your retail environment. It takes months to prepare for a window display. Anthropologie is one of my favorite stores to go into, they constantly change their displays by using overlooked materials such as clothes hangers, cork screws, buttons, and other items that we use in every day life. The article featured in popsugar.com glorifies the creative coordinators that come up with constantly changing window displays that draws so much attention to the store. They always have exciting window displays that amaze consumers and entice new costumers to step inside into this artsy and creative environment. They truly are creative and master the definition of do it yourself. They incorporate various recyclable products into their displays which saves them so much money while effectively drawing a crowd to admire  the clothing being featured through the creative window displays  and ultimately to shop inside their store.

"Wine Corks, Clothespins, and Hangers: Anthropologie's Inspirational Art From Overlooked Materials." RSS. N.p., n.d. Web. 26 Feb. 2015.

Zeitgeist

Trend Forecasters are responsible for researching and ultimately forecasting the new fashion trend and offer in depth reports on what people will be wearing in the future. They must evaluate economic, political, social, technology that is being used at the time, and they must consider the environment for example biodegradable clothing. The trickle down theory explains that the movement of fashion starts at the top of socioeconomic status of consumers and then it gets accepted down to the general public, which i beg to differ. This theory is the oldest and socially accepted theory but in this generation, consumers are creating fashion trends that trend forecasters are figuring out for example the psychedelic generation is making a come back. This year 2015 is the rise and comeback of the 70's. Social media such as instagram, facebook, pinterest etc are essential tools for fashion. People go to the internet to research what is trending, what people are interested in, what colors they are wearing, what is in during the current season. Pantone has chosen Marsala to be the color of 2015, through months of preparation the color was ultimately chosen to be the color of the year. It is already featured in so many types of clothing and designers have already started incorporating into their collections. It took months of research to choose Marsala as the color of the year.

Corduroy Is Making A Comeback

"The Case for Corduroy: The Seventies Favorite Is Poised for a Serious Comeback"
   The Seventies are back, and they are bringing Courduroy back according to an article published by VOGUE this week. We keep seeing more and more relics of the fashion past being reborn in high fashion. From the classic boho dresses, to sheer blouses, but the comeback for 2015 is Corduroy and im ecstatic. The smooth yet still look of The Corduroy is a fabric that I often enjoy, before I found out that it was the "it" thing this year. They can give you a professional, and warm appearence, and they feel great.

http://www.vogue.com/9002389/making-case-corduroy-trend-comeback/

Pantone Colors for Spring 2015

 

This season there is a move toward the cooler and softer side of the color spectrum. An eclectic, ethereal mix of understated brights, pale pastels and nature-like neutrals take center stage as designers draw from daydreams of simpler times. Remembrances of retro delights, folkloric and floral art, and the magical worlds of tropical landscapes restore a sense of well-being as we head into warmer months.