Visual Merchandising

Visual Merchandising plays a critical part in maximizing your sales. It is the act of displaying your merchandise while enticing your costumer to purchase the items featured. Visual merchandisers have to constantly change their displays and change up the theme and concept. You have to be very creative and come up with new concepts that will reflect the style of the clothing of your retail environment. It takes months to prepare for a window display. Anthropologie is one of my favorite stores to go into, they constantly change their displays by using overlooked materials such as clothes hangers, cork screws, buttons, and other items that we use in every day life. The article featured in popsugar.com glorifies the creative coordinators that come up with constantly changing window displays that draws so much attention to the store. They always have exciting window displays that amaze consumers and entice new costumers to step inside into this artsy and creative environment. They truly are creative and master the definition of do it yourself. They incorporate various recyclable products into their displays which saves them so much money while effectively drawing a crowd to admire  the clothing being featured through the creative window displays  and ultimately to shop inside their store.

"Wine Corks, Clothespins, and Hangers: Anthropologie's Inspirational Art From Overlooked Materials." RSS. N.p., n.d. Web. 26 Feb. 2015.