Visual Merchandising through the world of Technology

Creativity, accuracy and efficiency, knowledge of store goods, target audience, brands, trends, tools, mannequins, materials and equipment, knowledge of 2D and 3D design, knowledge of IT programs, professionalism, problemsolving, communications, time management, health and safety.

The individual needs to be able to:

• conduct research based on lifestyle concepts, trends and store attributes
• identify and effectively use research tools such as the internet
• research brief, theme and product/brand to design a unique display
• research and develop display ideas to meet client/organizational goals/target market needs and aspirations
• evaluate current trends in display design, equipment and materials
• develop an original concept which clearly meets the client/organizational goals/target market needs and aspirations
• create and professionally present a clean, professional mood board to colleagues, managers and related departments/professionals to include: sketches, images and colour fabric charts

The individual needs to know and understand:

• full range of applications of IT programs, such as Photoshop and Illustrator
• technological developments and how to exploit them
• rendering 
• principles of window display to include: use and effectiveness of colour shapes and text, utilization and most efficient use of space, balance, grouping and product dynamics, focus and specific use of lighting
• the objectives of window display: to achieve brand compatibility, effective display of products, impact, drama, commerciality and aesthetics
• materials and their purposes/characteristics, for example wood, MDF, PVC, glue and paints

www.worldskills.org 
images above are created by Stefany Chirino / Third Eyed Brand